Background
Matt grew up around pools. His father started cleaning pools in Boca Raton in 1980 — that's 45+ years of cumulative family experience in South Florida pool service. Matt formally entered the trade in the mid-2000s and has worked on everything from single-family residential pools to high-pressure commercial environments.
Before founding Florida's Best Pools, Matt spent over a decade at Perfectly Pure, one of South Florida's established commercial pool service companies, where he managed and trained technicians across a demanding portfolio: the decorative fountains at Valencia Reserve, the water-park environment at Westlake Adventure Park, municipal city pool contracts, and hospitality clients. Commercial pool work means Florida Department of Health inspections 2+ times per year — one mistake and the pool is closed and fined. That level of accountability doesn't leave you.
Matt founded Florida's Best Pools to bring that commercial-grade discipline to residential service. Most residential pool companies send a technician with a checklist. Matt's team works from understanding the why — the chemistry, the hydraulics, the plaster cure science — so when something unusual happens on your pool, they know what to do.
Expertise
- New-plaster startups. The first 28 days of a new Diamond Brite or Pebble finish decide whether it lasts 8 years or 15. Matt balances chemistry in 3 days — industry average is 30–90.
- Green pool recovery. 10,000+ pool transformations. Mineral-based chemistry approach, self-contained vacuum system that doesn't trash your equipment.
- Commercial & HOA pool compliance. Florida Administrative Code Chapter 64E-9, ORP controllers, flow meters, log sheets, chemical storage requirements. DOH-inspection-ready every visit.
- Pool chemistry. South Florida-specific — calcium-heavy tap water in Boca, coastal corrosion in Delray, summer heat chemistry shifts, hurricane prep and recovery.
- Equipment diagnosis. Pumps, heaters (gas & heat pump), salt cells, filters (DE, cartridge, sand), automation systems.
Guides Matt Has Authored
The technical content on this site is written by Matt — not ghostwritten, not AI-generated, not scraped. These are the exact processes, cost ranges, and chemistry targets we use on client pools every week.
Florida Pool Chemistry Summer Guide
Exact chemistry targets for South Florida summers.
Pool Resurfacing Guide
Diamond Brite vs Pebble vs Plaster compared.
Pool Finish Comparison
Every major finish ranked for Florida.
Replaster vs Resurface
Clearing up the industry's messy terminology.
Diamond Brite Care Guide
Maintaining South Florida's most popular finish.
Pebble Pool Care Guide
Long-term care for Pebble Tec pools.
Hurricane Pool Prep
Before-during-after storm checklist.
Saltwater Pool Guide
Salt cells, chemistry, corrosion.
Credentials & Licensing
- CPO — Certified Pool Operator (ID: C-105377). The industry-standard certification for pool operation, administered by the Pool & Hot Tub Alliance. Required for commercial pool management in Florida.
- Licensed & insured in Florida.
- Florida's Best Pools' Network of Licensed Contractors — for repair and construction work that requires specialized licensing (pool builders, plaster applicators, electricians for equipment), Matt coordinates with fully-licensed, bonded, insured network partners.